Tag

SH1S

2024-08-07

SAFIR Hajen update #1

Hello Everyone!

Here’s our first project update for the SAFIR Hajen to everyone who has jumped on our Early Bird and Pre-Order offers. A big, big THANK YOU from the bottom of our hearts. It’s always a bit of a scare to embark on a new project and we’re very happy with the overwhelming interest in our new release. With the current pace of pre-orders, there’s a significant chance we’ll be sold out before the release in September.

Production is well under way: the cases are being manufactured and in parallel the dials, hands, and date wheels are being made. The only thing that is completed at the time is our bracelets. Fitting of the diver clasps is the only activity remaining there. You’re probably curious about the strap option that will follow the watch? We landed on a classic tropical strap in FKM rubber: black for the black Hajen and navy blue for the blue Hajen. We’ll also have an orange option for those that may want to add that to the watch. This will eventually be available on our web shop.

We are going to partake in this year’s Stockholm Time event and will also have some befitting SAFIR Hajen give-aways for that event. For those of you not able to participate – don’t worry. The give-away will also be part of the SAFIR Hajen delivery.

The release date has not been set yet but we’re quite sure it’s going to be sometime in mid/end September. There’s quite some logistics still for us to work out, but that’s a topic for the next update.

We’re also at your disposal at any time should you have any questions, comments or requests. Email us at tid@celegin.se

PS: feel free to also follow our new Instagram account @safirwatches.

Best,

Leonard, Erik, Pontus & the rest of the team

2024-07-10

Introducing SAFIR by Celegin

Safir is Swedish for Sapphire

We wanted to design a watch that is fun, stylish and with versatility in focus. By doing so, we are thrilled to announce the launch of a new brand under the Celegin family — SAFIR. With SAFIR, we aim to bring you the same dedication to high-quality craftsmanship and design that you love from Celegin, but at a more affordable price range. This exciting new line of watches features reliable Japanese movements while maintaining our commitment to our signature aesthetics and functionality.

Discover SAFIR: Swedish Elegance with a Fun Twist

SAFIR watches embody the essence of the Celegin design, featuring Swedish text and prints that celebrate our heritage. These watches offer a relaxed and fun approach to design, while never compromising on quality. Each piece is crafted with the same attention to detail and aspiration that defines Celegin, making SAFIR the perfect blend of affordability and elegance.

Hajen is Swedish for The Shark

Find all information and specs about the SAFIR Hajen here.

Exclusive Pre-Launch Offer

To celebrate the launch of SAFIR, we are offering a limited pre-launch campaign for our debut diver watch, the SAFIR Hajen:

  • 3500 SEK for a bracelet + strap option watch until July 28th
  • 4000 SEK until the official launch
  • The list price will be 4800 SEK after the launch

This is a fantastic opportunity to own a piece of Swedish craftsmanship at an incredible value.

An New Everyday Diver for Our Enthusiasts

We are delighted to introduce a new diver watch to our collection, following the success of the Celegin Treudd. This new addition has been eagerly awaited by our fans and followers, and we are excited to finally fill this gap in our lineup.

The case back of hajen features a silhouette of the Prionace glauca shark (commonly known as blue shark / blåhaj in Sweden). Another detail making this what we believe is The most fun everyday watch.

Looking Ahead: The Next Generation Treudd

We are also hard at work on the next generation of the beloved Treudd, which we hope to launch next year. Our team is dedicated to developing our concept, of design and functionality to bring you an even more exceptional timepiece.

Explore Our Other Collections

If a diver watch isn’t what you’re looking for, we invite you to explore our other collections:

Thank you for your continued support and enthusiasm. We are excited to embark on this new journey with SAFIR and to keep bringing you the best of Swedish watchmaking.


Stay Connected

For the latest updates and exclusive offers, follow us on our social media channels.

Instagram SAFIR Watches

Instagram Celegin Watches

Facebook group Celegin Watch Club


We look forward to sharing more about SAFIR with you in the coming weeks. Dive into the world of SAFIR and experience Swedish craftsmanship like never before.